Digital advertisers need to think beyond Google
Google’s road to dominanceStarting as a simple search engine, Google has evolved into a behemoth of interlinked products, expanding its...
advertisers
Advertising sentiment remains subdued during festive quarter; shift to ecommerce gains momentum
Sandeep Goyal, chairperson of advertising agency Rediffusion, noted the current advertising landscape's relative quietness: "Apart from Flipkart's Big Billion Days,...
