Regional platforms likely to see impact of Prime Video ad tier, JioStar merger
The advertising ecosystem in India is likely to see some overhaul with Amazon Prime Video set to launch an ad-supported...
Advertising
Digital advertisers need to think beyond Google
Google’s road to dominanceStarting as a simple search engine, Google has evolved into a behemoth of interlinked products, expanding its...
Dentsu bets big on India as a talent, innovation, and growth hub
MUMBAI : Dentsu Inc. is increasingly prioritizing India, establishing the country among its top five markets outside Japan in the...
Warner Bros Discovery announces new slate for India; to premiere titles simultaneously on TV and OTT
Warner Bros. Discovery aims to programme 3,000 hours of global and local content in India in 2024 and scale it...
Advertising sentiment remains subdued during festive quarter; shift to ecommerce gains momentum
Sandeep Goyal, chairperson of advertising agency Rediffusion, noted the current advertising landscape's relative quietness: "Apart from Flipkart's Big Billion Days,...
