Consumers won’t pay more unless they see real value: BCG’s Jean-Manuel Izaret
Let’s start with strategic pricing. How is it shaping markets in mature economies, and how should businesses in price-sensitive markets...
BCG
They like ‘shopcilizing’, will spend $2 tn a year by 2035: so why aren’t brands targeting Gen Z yet?
Snap Inc.’s latest report on people between born between 1997 and 2012, developed in partnership with Boston Consulting Group (BCG),...
