Smart TVs are becoming India’s hottest content hub. But where are the sponsors?
As Indian households adopt smart TVs at a rapid rate, creators are racing to produce high-quality shows that cater to...
brands
Fashion is going green, but the journey is slow
Consumers across age groups, including Gen Z and young millennials, are now increasingly opting for environmentally sustainable T-shirts, jeans and...
Consumers won’t pay more unless they see real value: BCG’s Jean-Manuel Izaret
Let’s start with strategic pricing. How is it shaping markets in mature economies, and how should businesses in price-sensitive markets...
