OTTs chase star-led box office flops even as audience prefers content over faces
Big star-led films such as Jigra, Khel Khel Mein, Auron Mein Kahan Dum Tha and Yodha that flopped at the box office are still...
content
Most popular Indian OTT originals reach one-third of overall streaming universe amid content discovery challenges
The local OTT business is still struggling with paid subscriptions and discovery issues, given the number of options available across...
Warner Bros Discovery announces new slate for India; to premiere titles simultaneously on TV and OTT
Warner Bros. Discovery aims to programme 3,000 hours of global and local content in India in 2024 and scale it...
