How sports became the MVP of brand building
“Sports, in my view, is an excellent vehicle for brand building," says Vinit Karnik, managing director, content, entertainment and sports,...
e-commerce
Mid-budget films are the backbone of cinema, says Karan Johar at Global Leadership Summit
At the CNBC-TV18 Global Leadership Summit, Film Director Karan Johar and Serum Institute of India CEO Adar Poonawalla shared insights...
FSSAI Instructs Online Food Delivery Companies To Ensure 45-Day Expiry Of Their Products
Amid rising consumer complaints, food regulator FSSAI on Tuesday directed e-commerce players selling food items on their platforms to ensure...
Mint Primer: Why are e-tailers on notice for legal metrology?
Many quick- and e-commerce firms have reportedly received notices from the Central Consumer Protection Authority (CCPA) for allegedly violating mandatory...
Consumer goods firms overhaul marketing strategies to catch Gen Z attention
From serving nostalgia to snackable videos, traditional consumer and e-commerce firms are adopting a variety of marketing strategies and brand...
Brands chase Gen Zs who shape spending
MUMBAI: Brands are chasing India's 377 million Gen Zs - that's more than the entire US population - as many...
Editorial. E-commerce bogey, again – The Hindu BusinessLine
Commerce and Industries Minister Piyush Goyal has revived an old debate on the impact of e-commerce by alleging “predatory pricing”...
How the quick commerce brigade sparked a fall in Radhakishan Damani’s blue chip stock
On 14 October, Avenue Supermarts’ shares plummeted 9% on the Bombay Stock Exchange (BSE), suffering their biggest single-day drop since...
Retailers anticipate strong sales growth this festive season, both online and offline
The festive season is here, and retailers, irrespective of platform and size, are going all out to attract customers and...
Advertising sentiment remains subdued during festive quarter; shift to ecommerce gains momentum
Sandeep Goyal, chairperson of advertising agency Rediffusion, noted the current advertising landscape's relative quietness: "Apart from Flipkart's Big Billion Days,...
