Fashion is going green, but the journey is slow
Consumers across age groups, including Gen Z and young millennials, are now increasingly opting for environmentally sustainable T-shirts, jeans and...
Gen Z
Consumer goods firms overhaul marketing strategies to catch Gen Z attention
From serving nostalgia to snackable videos, traditional consumer and e-commerce firms are adopting a variety of marketing strategies and brand...
Brands chase Gen Zs who shape spending
MUMBAI: Brands are chasing India's 377 million Gen Zs - that's more than the entire US population - as many...
US co Foot Locker eyes desi feet
MUMBAI: At a time when it plans to shut operations in Asian markets like South Korea and parts of Europe,...
They like ‘shopcilizing’, will spend $2 tn a year by 2035: so why aren’t brands targeting Gen Z yet?
Snap Inc.’s latest report on people between born between 1997 and 2012, developed in partnership with Boston Consulting Group (BCG),...
