Dentsu bets big on India as a talent, innovation, and growth hub
MUMBAI : Dentsu Inc. is increasingly prioritizing India, establishing the country among its top five markets outside Japan in the...
marketing
Consumer goods firms overhaul marketing strategies to catch Gen Z attention
From serving nostalgia to snackable videos, traditional consumer and e-commerce firms are adopting a variety of marketing strategies and brand...
Consumers won’t pay more unless they see real value: BCG’s Jean-Manuel Izaret
Let’s start with strategic pricing. How is it shaping markets in mature economies, and how should businesses in price-sensitive markets...
They like ‘shopcilizing’, will spend $2 tn a year by 2035: so why aren’t brands targeting Gen Z yet?
Snap Inc.’s latest report on people between born between 1997 and 2012, developed in partnership with Boston Consulting Group (BCG),...
