Tata Cliq rebrands itself to Tata Cliq Fashion
The Tata Group’s e-commerce platform Tata Cliq has rebranded itself to Tata Cliq Fashion in a bid to position itself as a fashion e-commerce destination.
The company said the repositioning involves going from being a horizontal marketplace to a specialised vertical platform with focus on fashion and lifestyle across categories like apparel, footwear, watches, accessories, beauty, gadgets, and home.
The company said in a statement that the rebranding includes a new logo, complete visual redesign, a new brand manifesto, packaging, and refreshed both its app and web experience.
Gopal Asthana, CEO of Tata CLiQ, said, “It is a strategic pivot to drive growth and our leadership in the fashion category. By focusing on fashion and lifestyle, our goal is to elevate fashion as a powerful form of self-expression.”
